Student Self-Check: A better-informedprospective student, makes a better-informed decision to apply.

International Recruitment Customer Case VU Amsterdam
13 januari 2021
International Recruitment Customer Case VU Amsterdam
13 januari 2021
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Student Self-Check: A better-informedprospective student, makes a better-informed decision to apply.

Poster at EAIE conference in Toulouse:

September 2024

What is Student Self-Check (SSC)?

  • Student Self-Check is a digital eligibility tool offered by the higher education institute (HEI) that provides international students an immediate personal advice about their eligibility for a specific educational programme.
  • It fits to the unique requirements of every single BSc or MSc programme

Why should HEI’s offer SSC to international students on their programme pages?

  • The SSC offers an improved student experience for an online savvy generation. Over 100.000 prospective students have used the self-check and 85% rate the SSC as very helpful and intuitive. It is simple and takes less than 5 min to fill it out. On average 10% of educational programme pages visitors fill out the SSC (!)
  • The SSC assures a higher quality of applicants as prospective students are better-informed about their personal eligibility and therefore make a better-informed decision. Based on 4 years data of over 100.000 self-checkers we know that 73% of the eligible self-checkers start application versus only 22% of the non-eligible self-checkers finishing their application. This results into an improvement of at least 10% in the application process; 80% of self-checkers get admitted versus 70% overall.
  • By offering the student self-check on the HEI’s programme pages, HEI’s get a better insight into which prospective students are interested in their educational programmes. HEI’s get a better understanding into who is visiting the programme pages and what questions are causing barriers for admission.
  • As Student Self-Check works with a fixed price for the annual unlimited usage the platform, HEI’s can generate their own highly qualified leads for just a fraction of their (marketing) budget. HEI clients which use the platform generate between 15.000 and 40.000 leads per year, resulting in a price per lead (well) under 1 euro.
  • 85% of the prospective students will fill out the student self-check give their consent to send them additional information or contact them after they have filled out the self-check. For example, to encourage them to apply, invite them for a webinar or provide them additional information about the programme they are interested in.

How to manage and maintain SSC?

  • The SSC is an user friendly admin portal for HEI staff to self-manage programme settings, questions and e-mail templates. Every aspect can be labelled eligible, maybe eligible, not eligible based on the programme requirements
  • The SSC platform contains comparison information from over 100 countries, amongst others about diploma types (for high, bsc diplomas to msc diplomas), grading scales and grades, subjects like mathematics, physics, chemistry and biology, English proficiency and multiple programme specific requirements.
  • The Admin portal for HEI staff enables Intelligent monitoring and follow up; it provides an overview of self-checkers per programme, deep analyses of self-checker data and relevant follow up and email campaigns.
  • The SSC is a SaaS platform providing a plug and play solution. No adjustments to the HEI website are systems are required. Just a simple URL into the HEI programme pages.